Friday, January 11, 2019
Coca Cola and Pepsi
* divider of coca externalizet Cola **Basic segments of coca plant sens is those mint who take this discombobulate regularly. **The target market for coca cola is ground on age spring chicken and vernaler 15- 25 and 40 age. other factors are income and family size. **Target is not based on sex , both gender likes it. **Key success of coca cola is behavioral segmentation. ** coca Cola principally tell ons in schools, colleges, universities, restaurants, hotels and fast food stores. coca Cola has variety of tastes ecause they want to chance on customer needs. **Coca cola feed for diabetic people and aged people 40 plus. **Coca Cola childly people whose age is 16 to 35. **Coca Cola packs and bottles (based on income level) for students, poor people, midst class and family size. Nature of customer recreation and entertainment loving. Socio-economic level upper take down and lower class. Occupation student and family oriented people. **Coca Cola prefer to run it s product in those places where young eople make mostly. coca cola customers are brinyly teenagers and young adults **it is the highest selling cold confound above the world.? **The main theme of coca cola is open happiness coca cola packaging attracts the young generation attention very much. *Positioning rehearsal Coca Cola provides the best tone and taste in an affordable price. * section of Pepsi **Pepsi has same market purposes like Coca Cola. Pepsi has also different kinds of soft-drink productin order to hail to different ustomers. **Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30. *Positioning of pepsi **PepsiCo main slogan is Generation Next It spends billions of dollars in order to affect people and hap creative slogan in all year. Pepsi is a cold drink which gave the best taste, low fat in a reasonable spending. Coca Cola is booming corporation because they have further plan to impess people and have good stategy to sell prod ucts in right places.
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