International Marketing Essay Example | Topics and Well Written Essays - 4000 words

International trade - Essay ExampleThe country of origin has been traditionally considered as a major criterion in the development of consumer choices within the international marketplace. It should be noticed that consumer opinions regarding a ad hoc product/ service cannot be precisely estimated and evaluated because they tend to change continuously. Regarding this issue it is stated by Hall (2002, 24) that consumers change their minds about a product, then they change their attitude, and then they act. In other words, marketers cannot rely on the consumer preferences for a busy product/ service in a proper(postnominal) period of time. They would rather have a serial of elements that present the trends of consumers within the particular market in general terms (i.e. not specifically at a particular time point). If the above issue is not taken into consideration, the marketing dodging found on the consumer choices made during a specific period (or under a specific social, fin ancial or political framework) are very likely to be proved inappropriate after a specific time period will be differentiated. On the other hand, the introduction and the application of a specific marketing strategy within the international marketplace should be combined with the appropriate research. If not, the marketing strategy attempted to be implemented will be led to a failure. The above issue has been examined by Diamantopoulos et al. who stated that the methodological pitfalls of international research often lead to questionable research results.